When to say when

Alcohol and violence are difficult issues to tackle through advertising. What approach is most effective? What imagery, words and calls to action will we remember when the 30 second commercial slot is over? NSW Health are on the right track.

The bromance of Adam and TED

TED is an incredible way of sharing ideas, generating thought, stimulating discussion and creating awareness. The brilliance of TED lies in its diversity and its ability to meaningfully highlight why a certain issue or topic should be important to the world.

Goodbye hangover, Hello Sunday Morning.

“Alcohol is something you enjoy, not something you need” is what Chris Raine, founder of Hello Sunday Morning, believes. This might sound obvious enough but most young people have come to view alcohol as an essential part of having fun on the social scene.

No longer parched as bro

As of November 1 2010, document.write(" licensed venues are legally obliged to provide drinking water free-of-charge for patrons who request…


Step Back Think was the recipient of parliamentary kudos yesterday. Minister for the Respect Agenda, Justin Madden, congratulated the group…

$50,000 food for think

Step Back Think has finalised its partnership with the Victorian Government’s Department of Community Development and Planning. In the coming…

Read all about it

Almost every weekend there’s something in the newspapers about street violence. Whether it’s about a new police effort to curb…