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About Lace Up

This year, the Lace Up campaign is bigger and better than ever with more than 30,000 participants Australia wide. From Tassie to Northern Territory, over 150 sporting clubs, workplaces and schools are wearing orange shoe laces to raise awareness about social violence this August.

Social violence includes one-punch assaults, pub brawls and street fights. Tragically, 20 lives were cut short by social violence in 2016, which is made even more devastating by the fact that violence is preventable.

That’s why we are mobilising communities through the Lace Up campaign to drive cultural change. Together with Lace Up Ambassadors from AFL and NRL clubs across the nation, we can shift the conversation.

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Lace Up Legends

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Lace Up Supporters

The AFL and CrownBet are proud supporters of the Lace Up campaign, an initiative developed by Step Back Think to drive cultural change and prevent social violence in the community.

In 2017, the AFL CrownBet Community Partnership has committed $150,000 and extensive marketing resources to enable Step Back Think to continue their valuable work towards creating a safer community.

Over the past few years, the Lace Up campaign has resonated with many AFL players and campaign recognition has grown through their involvement with education programs and awareness initiatives.

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About Us

The Lace Up Against Social Violence Campaign is an initiative of Step Back Think, a pioneering not-for-profit organisation focused on the prevention of social violence. Step Back Think was formed by a group of friends after James Macready-Bryan was assaulted on his 20th birthday in 2006, suffering a permanent brain injury from which he will never recover. Our vision is to create a society free from social violence by educating young people, raising awareness and driving institutional change.

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