Step Back Think is excited to be joining forces with leading outdoor advertisers, Adshel, for their annual Creative Challenge.
The event will be held on Wednesday November 14 at Thousand Pound Bend in Melbourne, with aims to share Step Back Think's anti-street-violence message through the promotion of outdoor creativity in a $100,000 Adshel campaign.
This is a fantastic opportunity for Step Back Think to push the message across the Eastern seaboard, so the team encourages Melbourne's marketing and advertising professionals to get behind the event!
Alcohol and violence are difficult issues to tackle through advertising. What approach is most effective? What imagery, words and calls to action will we remember when the 30 second commercial slot is over? NSW Health are on the right track.