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We All Matter Campaign | Australian Teen Expo 2012

Following a successful presence in 2011, document.write(" Step Back Think is looking forward to, once again, participating at the Australian Teen Expo (the Expo), later this week! With plenty of thought and preparation in the bag, the team is really keen to present the ‘We All Matter’ campaign – a concept developed in line with the Expo’s ultimate ‘Identity’ theme.

The ‘We All Matter’ campaign highlights the idea that a collective identity is formed through friendship – and flowing from this, emphasises the importance of recognising the significance of relationships, safety and, ultimately, life. It is important for young people to take stock and recognise that none of this should be taken for granted and that correlative to the privilege of friendship is the responsibility to encourage a culture of positive choice making.

Representing Step Back Think on the main stage this year will be team member, Dave Mitchell – who will share the powerful story of his personal experience, alongside his brother, Luke (Carlton Football Club).

Teenagers will have the opportunity to roll up to our orange carpet to meet the team and to have their snap taken with their pals, at the Step Back Think photographic booth, across the three-day event. They will be encouraged to then jump online to view and tag their images on the Step Back Think Facebook page – perhaps even with the aid of our 'techy' barcode shortcut!

Australian Teen Expo 2012 – Melbourne Showgrounds

Thursday 30 August – Saturday 1 September