When to say when

I found the video below, document.write(" from NSW Health, an interesting take on government alcohol advertising. Often advertisements that intend to raise awareness of the dangers of excessive drinking miss the mark.

Falling over, being sick and fighting are the all-too-common characteristics of a big night out. If we're lucky, we'll only regret it the next day. Others might remember it for a while longer... In the case of James MB's attacker, he has spent the past three and a half years in an adult prison reflecting on the split decision that derailed his life and destroyed James's.

There's enormous scope to further explore the dark and dangerous consequences of mindless drunken behaviour and hopefully campaigns like When To Say When prompt this necessary exploration.