Step Back Think and Stereosonic: Summer United 2012

Faces of Melbourne call for cool heads through summer in an online video:   

High profile Melbourne celebrities and sportsmen unite in support of a summer campaign against street violence. The campaign, led by Step Back Think, is a collaboration with Totem OneLove Group, creators of Stereosonic Music Festival.

A collective that includes Fox FM favourites Jules Lund, Fifi Box, Jo Stanley and Matt Tilley as well as Eddie McGuire AM, Molly Meldrum, Grant Smillie, Andy Murphy and AFL footballers Josh Gibson, Brad Sewell, Harry O’Brien and Sharrod Wellingham feature in a short clip that calls on summer crowds to think deeply about the meaning of the festive season and the importance of keeping a close eye on friends.

The two-minute video, which will feature on Stereosonic’s high-traffic website, has the potential to reach more than 1 million young people. Of the clip’s intention, Step Back Think CEO Sophie Rowe said: “We want to send an uplifting message, not a doom and gloom lecture. Summer is the best time of the year but it’s also the silly season; we’re trying to stress that celebrations are best enjoyed when ‘silly’ is lighthearted fun, not careless behaviour.”

Marketing Director of Totem OneLove Group John Curtin said: “We’re big supporters of Step Back Think and recognised an invaluable opportunity to fuse our goals; both organisations seek to create a fun environment where young people feel safe, and where looking after your mates while you celebrate is absolutely paramount.”

Step Back Think is looking forward to getting out there, to share a positively-charged message about youth safety, this summer!

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